UX Research
Let me explain how I identify problems, conduct research, find and apply solutions, and then reflect on the process to understand what went well and what could be improved. This introspective approach fosters continuous learning, enabling me to refine my methods and strategies over time.
Role
UXR
Industry
UX
Duration
3 years
Over the years, I have taken on extensive UX research responsibilities, dedicating significant time to studying current trends within our game genre. My role includes conducting in-depth competitive and heuristic analyses, performing market research, and utilizing tools like UserTesting.com to gather and analyze user insights. I regularly present these findings to our team and managers, providing actionable data that guides strategic decisions and shapes the direction of our projects. This continuous feedback loop ensures that we remain at the forefront of game design and user experience innovation.
Over the years, I have taken on extensive UX research responsibilities, dedicating significant time to studying current trends within our game genre. My role includes conducting in-depth competitive and heuristic analyses, performing market research, and utilizing tools like UserTesting.com to gather and analyze user insights. I regularly present these findings to our team and managers, providing actionable data that guides strategic decisions and shapes the direction of our projects. This continuous feedback loop ensures that we remain at the forefront of game design and user experience innovation.
Limitless
With AI, iteration and exploration become seamless, fun, and highly creative.
Accessible
My solutions always consider accessibility and main heuristic principles to ensure the best user experience at all times.
Unfortunately, I cannot share much of this research as it is confidential. However, I would be delighted to engage in detailed discussions about my storytelling approach, research methods, and how I present my findings.
MEANWHILE
Here’s an example of research I recently conducted on Conversational AI Design and its use cases
Unfortunately, I cannot share much of this research as it is confidential. However, I would be delighted to engage in detailed discussions about my storytelling approach, research methods, and how I present my findings.
MEANWHILE
Here’s an example of research I recently conducted on Conversational AI Design and its use cases
Powerful Effects
I leverage AI, effects, and dynamic movements to transform any concept into a compelling logo, brand identity, or gamified object.
Design & Layout
After Effects and key-frame animations
- its important to have the fundamentals :)
Icons
Crafting distinctive logos, icons, and UI elements.
While maintaining Solitaire and its various modes, we also aimed to promote other games to enhance our engagement and provide diversity for our players.
Micro Animations
Breath life into your ideas with motion
The Conversational AI Future: Lets Talk about Conversation Design 🤖
Conversational Design is Transforming Business—And Why You Need to Care
The Conversational AI Future: Lets Talk about Conversation Design 🤖
Conversational Design is Transforming Business—And Why You Need to Care
Introduction
By 2025, 80% of customer interactions will be powered by AI. Chatbots and voice assistants are no longer optional; they’re business necessities. But here’s the catch: poorly designed systems frustrate users, drive customers away, and damage brands. The solution? Conversational design.
Conversational design ensures that every interaction feels intuitive, empathetic, and on-brand. It’s where user experience (UX), natural language processing (NLP), and brand strategy meet. In this article, we’ll explore 10 ways conversational design is transforming businesses and why hiring a skilled conversational designer is no longer optional.
1. The Conversational Future: Why Your Brand Needs a Voice
Today, brands compete not just on price or product but on experience. Conversational interfaces, whether text-based or voice-powered, act as 24/7 brand ambassadors. They can:
Answer customer queries instantly.
Build connection with users through natural, engaging interactions.
Enhance accessibility by offering hands-free solutions (e.g., Alexa, Siri).
With conversational AI, your brand’s "voice" isn’t just figurative—it’s literal.
2. Beyond Chatbots: The True Value of Conversational Design
Conversational design is NOT just about chatbots answering FAQs. It’s about designing meaningful, human-like experiences. Great conversational design ensures:
Empathy: Understanding user intent and offering relevant responses.
Efficiency: Seamlessly guiding users to their goals.
Delight: Building connections through humor, friendliness, or emotional resonance.
Think beyond chatbots: Conversational design powers voice assistants, in-app help systems, and even interactive voice response (IVR) systems.
Introduction
By 2025, 80% of customer interactions will be powered by AI. Chatbots and voice assistants are no longer optional; they’re business necessities. But here’s the catch: poorly designed systems frustrate users, drive customers away, and damage brands. The solution? Conversational design.
Conversational design ensures that every interaction feels intuitive, empathetic, and on-brand. It’s where user experience (UX), natural language processing (NLP), and brand strategy meet. In this article, we’ll explore 10 ways conversational design is transforming businesses and why hiring a skilled conversational designer is no longer optional.
1. The Conversational Future: Why Your Brand Needs a Voice
Today, brands compete not just on price or product but on experience. Conversational interfaces, whether text-based or voice-powered, act as 24/7 brand ambassadors. They can:
Answer customer queries instantly.
Build connection with users through natural, engaging interactions.
Enhance accessibility by offering hands-free solutions (e.g., Alexa, Siri).
With conversational AI, your brand’s "voice" isn’t just figurative—it’s literal.
2. Beyond Chatbots: The True Value of Conversational Design
Conversational design is NOT just about chatbots answering FAQs. It’s about designing meaningful, human-like experiences. Great conversational design ensures:
Empathy: Understanding user intent and offering relevant responses.
Efficiency: Seamlessly guiding users to their goals.
Delight: Building connections through humor, friendliness, or emotional resonance.
Think beyond chatbots: Conversational design powers voice assistants, in-app help systems, and even interactive voice response (IVR) systems.
3. Humanizing AI: Why Empathy is the Key to Success
AI can feel cold and impersonal, but conversational design changes that. Empathy is baked into every interaction. For example:
An empathetic fallback message when AI doesn’t understand: “I’m sorry, I didn’t catch that. Could you rephrase?”
Personalized responses based on user history.
When users feel heard and understood, trust grows—and trust leads to loyalty.
4. Your Brand Speaks: What Is It Saying?
Every interaction through conversational AI reflects your brand. A well-crafted voice persona aligns with your identity:
Professional brands (e.g., banks): Use clear, formal language.
Friendly brands (e.g., cafes): Adopt a warm, casual tone.
For example, CaféBot welcomes users with: “Hi! Fancy a latte? Let me help you order in seconds.” This consistency strengthens brand identity. Another example will be ChattyBot.👇
5. How Conversational Design Drives ROI
Conversational AI isn’t just about reducing workload; it’s a revenue driver. Here’s a real-world example:
Case Study: EcoMoms’s Chatbot Redesign
Challenge: EcoMoms’s chatbot, EM Bot, initially had low engagement due to a lack of personalized and empathetic responses. Users often left conversations prematurely as they felt the chatbot was generic and unhelpful.
Solution: To address these issues, I redesigned the chatbot with the following improvements:
A branded and friendly introduction: “Hey there! 🌱 I’m EM Bot, your eco-friendly diaper expert. Let’s find the best match for your little one.”
Guided conversations that directly addressed common customer pain points, such as personalized product recommendations and FAQs.
Clear and engaging call-to-actions that encouraged users to share details for tailored assistance.
Results:
Increased user engagement by 50%, as users felt more connected to the bot.
Improved customer satisfaction, with more customers completing purchases through the chatbot.
Reduced abandonment rate, turning passive users into loyal customers.
6. Why Hiring a Conversational Designer is Non-Negotiable
Designing conversational interfaces isn’t the same as traditional UX design. A skilled conversational designer brings:
Expertise in natural language understanding.
The ability to create intuitive conversation flows.
Knowledge of error handling, tone, and context management.
Without these skills, even the best AI can feel clunky and ineffective.
7. Conversation is the New UI
The rise of conversational UI signals a shift from graphical user interfaces (GUIs). Instead of clicking buttons or navigating screens, users now simply talk or type to accomplish tasks. Examples include:
Booking a flight via WhatsApp.
Managing bank accounts through voice commands.
Ordering groceries with Alexa.
Conversational UIs reduce friction, making interactions faster and more natural.
Strengths of GUI:
Visual elements make it easier to display complex information (e.g., dashboards).
Intuitive for tasks requiring precision or spatial understanding (e.g., designing graphics).
Provides a consistent structure, especially for repetitive tasks.
Strengths of CUI:
Offers a natural and intuitive way to interact (like speaking to a human).
Reduces cognitive load by removing the need to navigate menus or search for information.
Dynamic, context-aware responses allow for more personalized user experiences.
3. Humanizing AI: Why Empathy is the Key to Success
AI can feel cold and impersonal, but conversational design changes that. Empathy is baked into every interaction. For example:
An empathetic fallback message when AI doesn’t understand: “I’m sorry, I didn’t catch that. Could you rephrase?”
Personalized responses based on user history.
When users feel heard and understood, trust grows—and trust leads to loyalty.
4. Your Brand Speaks: What Is It Saying?
Every interaction through conversational AI reflects your brand. A well-crafted voice persona aligns with your identity:
Professional brands (e.g., banks): Use clear, formal language.
Friendly brands (e.g., cafes): Adopt a warm, casual tone.
For example, CaféBot welcomes users with: “Hi! Fancy a latte? Let me help you order in seconds.” This consistency strengthens brand identity. Another example will be ChattyBot.👇
5. How Conversational Design Drives ROI
Conversational AI isn’t just about reducing workload; it’s a revenue driver. Here’s a real-world example:
Case Study: EcoMoms’s Chatbot Redesign
Challenge: EcoMoms’s chatbot, EM Bot, initially had low engagement due to a lack of personalized and empathetic responses. Users often left conversations prematurely as they felt the chatbot was generic and unhelpful.
Solution: To address these issues, I redesigned the chatbot with the following improvements:
A branded and friendly introduction: “Hey there! 🌱 I’m EM Bot, your eco-friendly diaper expert. Let’s find the best match for your little one.”
Guided conversations that directly addressed common customer pain points, such as personalized product recommendations and FAQs.
Clear and engaging call-to-actions that encouraged users to share details for tailored assistance.
Results:
Increased user engagement by 50%, as users felt more connected to the bot.
Improved customer satisfaction, with more customers completing purchases through the chatbot.
Reduced abandonment rate, turning passive users into loyal customers.
6. Why Hiring a Conversational Designer is Non-Negotiable
Designing conversational interfaces isn’t the same as traditional UX design. A skilled conversational designer brings:
Expertise in natural language understanding.
The ability to create intuitive conversation flows.
Knowledge of error handling, tone, and context management.
Without these skills, even the best AI can feel clunky and ineffective.
7. Conversation is the New UI
The rise of conversational UI signals a shift from graphical user interfaces (GUIs). Instead of clicking buttons or navigating screens, users now simply talk or type to accomplish tasks. Examples include:
Booking a flight via WhatsApp.
Managing bank accounts through voice commands.
Ordering groceries with Alexa.
Conversational UIs reduce friction, making interactions faster and more natural.
Strengths of GUI:
Visual elements make it easier to display complex information (e.g., dashboards).
Intuitive for tasks requiring precision or spatial understanding (e.g., designing graphics).
Provides a consistent structure, especially for repetitive tasks.
Strengths of CUI:
Offers a natural and intuitive way to interact (like speaking to a human).
Reduces cognitive load by removing the need to navigate menus or search for information.
Dynamic, context-aware responses allow for more personalized user experiences.
8. The Secret Sauce of Successful Chatbots
What sets great conversational systems apart? Five key ingredients:
8. The Secret Sauce of Successful Chatbots
What sets great conversational systems apart? Five key ingredients:
9. The Power of a Voice Persona
A voice persona isn’t just about tone—it’s a strategic tool to build trust and loyalty. Consider:
Spotify’s cheerful assistant that feels relatable.
Siri’s professional yet friendly demeanor that builds confidence.
Every interaction becomes memorable when your voice persona is on point.
10. Why Conversational AI is a Game-Changer for SMEs
Conversational AI isn’t just for big corporations. For small and medium-sized enterprises, it’s a way to:
Offer 24/7 support without hiring more staff.
Automate repetitive tasks, freeing time for core activities.
Personalize interactions, boosting loyalty and sales.
9. The Power of a Voice Persona
A voice persona isn’t just about tone—it’s a strategic tool to build trust and loyalty. Consider:
Spotify’s cheerful assistant that feels relatable.
Siri’s professional yet friendly demeanor that builds confidence.
Every interaction becomes memorable when your voice persona is on point.
10. Why Conversational AI is a Game-Changer for SMEs
Conversational AI isn’t just for big corporations. For small and medium-sized enterprises, it’s a way to:
Offer 24/7 support without hiring more staff.
Automate repetitive tasks, freeing time for core activities.
Personalize interactions, boosting loyalty and sales.
Conclusion
Conversational design is the future of user interaction. It doesn’t just save time or cut costs; it creates better experiences, builds trust, and drives revenue. Whether you’re a multinational corporation or a small business, investing in conversational design isn’t optional—it’s essential.
Looking to transform your business with cutting-edge conversational design?
I’m here to help you every step of the way.
Let’s connect and create something impactful. 👾
OTHER PROJECTS
Microsoft Solitaire Collection
I was initially hired for Microsoft Solitaire, where I worked closely with Kevin Lambert, a seasoned designer with over 25 years of experience in game design and UI. His mentorship greatly enhanced my professional skills
Jammy: App & Digital Audio Workstation Design
Let me show you an example of how my research process works and how I derive my design conclusions based on market analysis and user research
Badge
Redefining the Job Search Experience - Badge is your all-in-one, AI-powered job search companion on iOS, streamlining the process of building profiles, crafting cover letters, and applying with ease.
SARV
Agile workflows and rapid iteration to create a user-centered solution.ing multidisciplinary techniques
Motion Design & AI
Motion Designs, Micro Animations AI Explorations, and Playing with Emerging Technologies